Adidas x Zalora

ZALORA and adidas collaborated to open The Supermart pop-up store in Singapore to strengthen the sports brand’s presence on the e-tailer’s platform and one can expect more joint activations in the upcoming seasons. Jaeyyelle, along with two local artists, Clogtwo and Lovage were invited to produce illustrations to be printed onto packagings that were to imitate supermarket products. Adidas merchandises were placed into the packagings to be gifted as a gift with purchase. 

Jaeyyelle was extended the additional role of creating in store animations to spruce up the display monitors in the pop-up space.




Art direction: JL
Animation: JL
3D Modelling: JL
Lighting: JL
Featured Artists: ClogTwo, Lovage




Article Reference Here

August 2022